No markup on Meta charges
WhatsApp message fees from Meta are passed through at Meta's own rates. We add nothing on top.
Compare
Support.Monster vs WATI
WATI is a self-serve WhatsApp inbox with automation and AI add-ons. Support.Monster pairs the platform with engineers who integrate, tune and maintain it, with no markup on Meta charges and no platform fee on managed service plans.
Why Support.Monster
What you get with Support.Monster
Zero platform fee on managed plans
Choose any managed service plan and there is no platform fee. You pay only for the managed service.
Every channel, integrated
Facebook, Instagram, WhatsApp, Google Maps, email and your own app or site, connected by our engineers.
AI on your terms
You choose the model and are billed for its usage directly. We manage the token costs, performance and every kind of optimisation.
At a glance
Which one fits your team?
Support.Monster
Choose Support.Monster if…
- You want engineers to build and maintain the chatbots, integrations and AI for you.
- You want no markup on Meta charges, and no platform fee on managed service plans, where you pay only for the managed service.
- You use Zendesk, Freshdesk, Genesys or Microsoft Dynamics 365 and want them connected.
- You want unlimited chatbots and knowledge sources on every plan, and unlimited seats on Business.
Choose WATI if…
- You want a self-serve WhatsApp team inbox that your own team sets up and runs.
- Your needs fit within a small team and a modest set of integrations, such as Shopify, HubSpot or Zoho.
- You like paying a monthly subscription per plan, and topping up message credit in a wallet.
Feature comparison
Support.Monster and WATI, feature by feature
| Feature | Support.Monster | WATI |
|---|---|---|
| Fees and billing | ||
| Meta (WhatsApp) charges | ✓No markup on Meta charges |
Per-message charges follow a published rate card, billed from a prepaid wallet |
| Platform fee | ✓No platform fee on managed service plans: you pay only for the managed service |
✕Subscription fee on every plan |
| AI model and billing | ✓You choose the model and are billed for its usage directly. We manage token costs, performance and optimisation |
Co-pilot runs on a monthly credit allowance; AI agents are a separate add-on priced on top |
| Approach | ||
| Engineers build and maintain it for you | ✓Integration, training, tuning and upkeep by our engineers |
✕Self-serve; custom Professional Services are an hourly add-on quoted on request |
| Onboarding | ✓$75 on Starter, $150 on Growth, included on Business |
~Dedicated Onboarding is a custom-priced add-on and excludes building chatbots for you |
| Channels | ||
| Channels integrated | ✓All channels: Facebook, Instagram, WhatsApp, Google Maps, email, and your own app or site |
~WhatsApp, Instagram, Facebook, TikTok, website widget and wa.me links; RCS and SMS on higher plans |
| Email inbox | ✓Email lands in the same inbox |
✕Not listed as an inbox channel |
| WhatsApp and voice | ||
| WhatsApp Business API | ✓We handle application, verification and setup |
✓Meta partner and WhatsApp Business Solution Provider |
| WhatsApp Calling | ✓Calling inside the WhatsApp thread, subject to Meta's market rules |
✓On Growth, Pro and Business; inbound calls free, outbound billed per minute when answered |
| Voice agent | ✓Voice agent for the hours nobody is on shift |
~Through its separate Astra AI agents product, priced separately |
| AI and automation | ||
| Chatbots | ✓Unlimited chatbots and knowledge sources on every plan |
~Growth is limited to 2 chatbots; Pro and Business are unlimited |
| Automation limits | ✓Plans are measured in messages |
~Free automation triggers of 1,000, 2,000 or 5,000 a month by plan; more can be bought |
| Human handoff | ✓Agents step in mid-chat with full context |
✓Shared team inbox on all plans; routing improves by plan |
| Integrations | ||
| CRM and helpdesk | ✓Salesforce, Zendesk, Zoho, HubSpot, Freshdesk, Genesys and Dynamics 365, connected by our engineers |
~Number of integrations depends on plan: 2 on Growth, 5 on Pro, unlimited on Business |
| Zendesk and Freshdesk | ✓Supported |
✕No native integration; workarounds use Zapier or Pabbly |
| API and webhooks | ✓Custom integrations built for you on Business and Enterprise |
~No webhooks on Growth, limited on Pro, extensive on Business |
| Seats, pricing and support | ||
| Team seats | ✓3, 15 or unlimited by plan; extra seats are $10 a month |
~3 on Growth with no additional users; 5 on Pro and Business with extras at $24 and $59 per user |
| Entry price | $20 a month (Starter) | From $39 a month billed yearly, or $49 monthly (Growth), in USD |
| Support | Replies within 24 hours on Starter, 12 on Growth, 6 on Business | 24x5 email on Growth; 24x7 email and chat on Pro and Business |
✓ available · ~ available with limits · ✕ not available
The real differences
Where the two approaches part ways
Who does the work
Support.Monster
Our engineers connect your systems, build agents on your ticket history and keep tuning them.
WATI
You build and run the setup. Guided onboarding and hourly Professional Services are sold separately, and onboarding does not include building chatbots for you.
Platform fee
Support.Monster
Choose any managed service plan and there is no platform fee. You pay only for the managed service.
WATI
A subscription applies on every plan, with seats, contacts and automation limits that step up by tier.
AI agents and AI billing
Support.Monster
AI agents and the voice agent are part of the deployment we build and tune with you. You choose the model and are billed for its usage directly. We manage the token costs, performance and optimisation.
WATI
AI agents and voice agents come through a separate product priced on top of the plan, and Co-pilot runs on a monthly credit allowance.
Systems you can connect
Support.Monster
Zendesk, Freshdesk, Genesys, Dynamics 365, Salesforce, Zoho and HubSpot, plus databases such as AWS and BigQuery.
WATI
A directory of apps limited by plan, with no native Zendesk or Freshdesk integration.
Pricing
What each costs
Both price in US dollars. Support.Monster bundles a message allowance per plan and adds managed service plans with no platform fee; WATI plans differ on seats, contacts and automation limits, with message fees charged separately.
Support.Monster
Plans that scale with you
- Starter10,000 messages a month, 1 workspace, 3 team members. $75 one-time onboarding.$20/mo
- Growth50,000 messages a month, 5 workspaces, 15 team members. $150 one-time onboarding.$100/mo
- Business100,000 messages a month, unlimited workspaces and team members, onboarding included.$300/mo
- Enterprise200,000 messages a month, dedicated customer success manager, custom SLA.Custom
- Managed service plansZero platform fee. You pay only for the managed service, with our engineers building, tuning and running your account.From $450/mo
No markup on Meta charges. Extra messages are $25 per 10,000, with no cap. Optional managed services start at $450 a month. See full pricing.
WATI
- GrowthBilled yearly, or $49 monthly. 3 users with no additional users, 5,000 active contacts a month, 2 chatbots.$39/mo
- ProBilled yearly, or $99 monthly. 5 users, extra users $24 each, 20,000 active contacts, unlimited chatbots.$79/mo
- BusinessBilled yearly, or $249 monthly. 5 users, extra users $59 each, unlimited integrations including Salesforce.$199/mo
Per-message charges follow a rate card and vary by marketing, utility and authentication messages.
AI agents, dedicated onboarding and Professional Services are separate add-ons. Several are priced on request.
Getting started
Moving from WATI to Support.Monster
Our engineers do the heavy lifting, so your team keeps answering customers while the move happens.
Scope
A 30-minute review of your channels, volumes and the systems your support depends on.
Connect
We handle WhatsApp Business API setup and verification, and connect your channels, CRM or helpdesk.
Train
Agents are built on your own ticket history and tuned in your customers' languages.
Go live and keep improving
Most teams are live within a couple of weeks, then our engineers review and tune it with you.
FAQ
Support.Monster vs WATI: common questions
What is the main difference between Support.Monster and WATI?
WATI is a self-serve WhatsApp inbox with automation and AI add-ons that your team sets up and runs. Support.Monster combines the platform with engineers who build the chatbots, connect your systems and keep the AI tuned, so your team does not have to.
Does Support.Monster mark up Meta's WhatsApp charges?
No. Meta's charges are passed through at Meta's own rates, with no markup from Support.Monster.
Is there a platform fee with Support.Monster?
Our Starter, Growth, Business and Enterprise plans include a monthly platform fee. If you choose one of our managed service plans, there is no platform fee and you pay only for the managed service.
Does WATI support WhatsApp Calling?
Yes. WATI offers WhatsApp Calling on its Growth, Pro and Business plans, with inbound calls free and outbound calls billed per minute when answered. Support.Monster also supports calling in the WhatsApp thread. Meta decides which markets allow it.
Does WATI integrate with Zendesk or Freshdesk?
WATI does not have a native integration with Zendesk or Freshdesk, and suggests workarounds such as Zapier or Pabbly. Support.Monster's engineers connect both, along with Salesforce, HubSpot, Zoho, Genesys and Dynamics 365.
Can I move from WATI to Support.Monster?
Yes. We handle the WhatsApp Business API setup and can set the solution up on your existing WhatsApp Business number, so customers keep the number they know. We scope the details of your move on a 30-minute review.
More comparisons
See how we compare with others
Support.Monster vs Respond.io
Respond.io is a multichannel inbox and AI agent platform you configure yourself. Support.Monster adds engineers who build and run it with you.
Read the comparison → Support.Monster vs InteraktInterakt is a self-serve WhatsApp and Instagram platform for small and D2C brands. Support.Monster adds engineers who build and run the setup with you.
Read the comparison → Support.Monster vs ZendeskZendesk is a broad helpdesk suite with WhatsApp as one channel. Support.Monster is WhatsApp-first, with engineers who run it, and it works alongside Zendesk too.
Read the comparison →Ready to see it on your own stack?
Book a 30-minute review and we'll scope what Support.Monster would look like for your channels, systems and volumes.
Book a deployment review