WhatsApp marketing questions, answered
What is WhatsApp marketing?
WhatsApp marketing is reaching customers through the WhatsApp Business API rather than email or SMS: opt-in broadcast campaigns, click-to-WhatsApp ads that start a chat instead of loading a landing page, order and delivery updates, and automated follow-ups. Because people read WhatsApp the way they read messages from friends, campaigns get seen quickly and replies come back in the same thread — so a campaign becomes a conversation instead of a one-way blast.
Do I need customer opt-in to send WhatsApp campaigns?
Yes. Meta requires an opt-in before you send marketing templates, and every template is reviewed before it can go out. Support.Monster collects and stores opt-in against each contact, handles template submission and approval, and honours opt-outs automatically, so a customer who leaves stays out of future campaigns.
How much does WhatsApp marketing cost?
Plans start at $20 a month, or $16 a month billed annually, and include 10,000 messages. Growth is $100 a month with 50,000 messages, and Business is $300 a month with 100,000 messages. Extra volume is $25 per 10,000 messages. Meta charges its own per-conversation fee on top, which varies by country and by whether the conversation is marketing, utility or service.
How is WhatsApp marketing different from email marketing?
Email is free to send and mostly ignored; WhatsApp costs a few cents per conversation and is mostly read. The bigger difference is direction. An email campaign ends when it lands in an inbox, while a WhatsApp campaign lands in a thread the customer can answer — so the same message that promotes a product also opens a support conversation, qualifies a lead and closes a sale without moving the customer to another channel.
How long does it take to launch?
Most teams send their first campaign within days. Onboarding covers WhatsApp Business API access and number verification, importing and segmenting your contacts, writing and submitting your first templates for Meta approval, and connecting your commerce or CRM system. It is a one-time $75 on Starter, $150 on Growth, and included on Business.
Can I run campaigns in more than one language?
Yes. Templates can be approved per language, and the AI agent replies in whichever language the customer writes in, including voice notes. That matters most in markets where customers mix two languages in a single sentence — which is exactly where Support.Monster was built and proven.